Brands
The Zur Rose Group manages multiple brands with different business models in four key markets in Europe. In Switzerland and in Germany, we have leading shares in the online pharmacy market with our Zur Rose and DocMorris brands. In Spain and France we operate with PromoFarma and DocMorris as a marketplace for consumer health, beauty and personal care products.
Markets we operate in
In Europe, the Zur Rose Group is the undisputed e-commerce pharmacy retailer. Currently our brands are concentrated on Switzerland, Germany, France and Spain.
However, we know the entire market is undergoing fundamental realignment driven by key social, digital, technological and regulatory changes.
Online pharmacy in Germany
DocMorris brand awareness in Germany
Million CHF external revenue in 2020


Zur Rose is a founding partner and tech provider for the digital health platform Well, which links all relevant players on the healthcare system. Another Zur Rose subsidiary BlueCare, develops innovative solutions for service providers and supports the medical profession particularly in the digitalisation of practice processes.
In a joint venture with the Migros subsidiary Medbase, Zur Rose operates an online marketplace for beauty and personal care products and an omni-channel offering with seven shop-in-shop pharmacies in Migros supermarkets.
In 2020, the Zur Rose Group generated sales of 593 million CHF in Switzerland.