We are

The Zur Rose Group

Zur Rose Group is Europe's largest e-commerce pharmacy group and one of the leading medical wholesalers in Switzerland. The Group also operate the leading marketplace in southern Europe for consumer health, beauty and personal care products.

The Zur Rose Group is building the European healthcare ecosystem under its umbrella brand DocMorris and evolving as a comprehensive healthcare service and tech provider. The Group’s mission is to empower people to manage their health for a better quality of life no matter their condition and its vision is to create a world where everyone can manage their health in one click.


The Zur Rose Group at a glance

The Zur Rose Group is a growth company. We consistently innovate to offer people the best-in-class personalized treatment and health solutions seamlessly and conveniently where and when they need it the most.  

Key priorities and growth drivers
#1 #1


Europe’s largest online pharmacy
0 1752

External revenue

1752 million CHF external revenue in 2020
0 >12


>12 million active customers
0 2200


2200 employees
Our international

Brands & Markets

With 10 brands across the continent, the Zur Rose Group is Europe’s largest online pharmacy and health care specialist. Out of these DocMorris has been named the umbrella brand for Zur Rose Group's European healthcare ecosystem and has started its expansion across geographies. On top of Germany the brand is now present in France (formerly DoctiPharma) and in Spain PromoFarma has also initiated its brand migration adopting the DocMorris visual identity. The Zur Rose Group's portfolio also includes 5 online pharmacy brands (Medpex, Apotal, Eurapon in Germany and Zur Rose in Switzerland/Germany), 1 telemedicine brand (TeleClinic in Germany) and 2 technology brands (BlueCare in Switzerland and eHealth-Tec in Germany).

Discover DocMorris

Our organization

Meet our Board of Directors and Group Management Team

Our organisation
A brief


The history of the Zur Rose Group goes back almost 30 years. Here are some key milestones:

Our key milestones since the founding
1993 1993

Founded in Steckborn

2004 2004

Entry into the German market

2012 2012

DocMorris acquired

0 2017

IPO launched on the SIX Swiss Exchange in July 2017

0 2018

PromoFarma acquired, marketplace expansion and increased technology focus

0 2020

TeleClinic acquired, a strategic step towards digital health

0 2021

Launch of the first digital health journey for obesity in collaboration with Novo Nordisk

How we started

Fairy tale? Illusion? An idea becomes reality

It all began with a love for the property in the small Swiss town of Steckborn. Avid for disruption and with big dreams the company developed into a wholesale and online pharmacy leader in Europe. But it doesn't stop there...

The full story

Any questions?

Have a question? Want to know more? Feel free to get in touch with us.

You can find specific contact information here

All contacts
Zur Rose Group AG
Walzmühlestrasse 60
8500 Frauenfeld